The three SEO factors essential to better classify your page in its search results
Through Martin Splitt,Google has unveiled the three key factors on which it relies to judge the relevance of a web page.
The latter even alluded to a factor that was thought secondary and yet google changed its mind and put it into consideration, you will have everything in this article
How does google judge the relevance of an internet page?
Sn made, in principle, google algorithms classify web pages based on analysis of more than 200 factors, title, meta description,…. Etc
But when a question about the three main factors to rank on google, Martin splitt didn't hesitate for a second.
So here are the three main pillars of SEO, on which you need to base your optimization strategy for search engines, including google:
Google in fact, advises webmasters to create content, not only written around relevant keywords but that really serves something, which will really help the reader on a particular topic or product.
It is necessary via your content, to meet a need that readers are looking at at all costs to meet, and in a complete and precise way.
So if your content says where you are, what you do, how you help me with what I'm trying to accomplish, that's fantastic. Martin Splitt
So you need content that serves a purpose other than to rank first on google, this goal should then be only well serve the reader and respond exactly to his query so is that he stops searching because he found all his answers in your page .
For a product page for example, Google will like to find the complete and accurate information on the article in question
and to meet the very important criterion of good user experience; it would be a good idea to add a product comparison and reviews and comments on the latter.
If, on the other hand, your page is for informational purposes, a blog post for example on a specific topic; Google has clearly advised to go beyond this reasoning of relevant keywords in this or that place and really build your article on a single strategy, how to take the hand to the reader, the and respond to his query in a simple, accurate and above all by not forgetting any details.
Martin Splitt also emphasized the expressions used by the reader in the search bar or since voice search, specifying that these expressions should appear and be integrated into your content
So you want to make sure you serve the people you want to attract
And above all, your content, technical level and choice of words and expression, must be in accordance with the query that serve it via google and that they have the same levels.
For example, if your article explains how to create a blog, it must probably be aimed at a reader who has no idea what it is, or how to do it, and if you want to get to talk and put subtitles on meta tags for example , it must that at this level of the article, your reader is already able to create his blog and put it online and set it up … Etc
So your article should always take into account the levels at which you took your reader at every moment.
By respecting this principle, you send google a strong message about the relevance of your article.
2- Meta data:
The second big thing to do is to make sure that you have meta tags that describe and serve your content as effectively as possible. So have a meta description because it gives you the opportunity to have a small extract of the search results that lets people know which of the many results might be the ones that help them best.
And have page titles that are specific to the page you serve. So don't have a title for everything. The same title is bad.
If you have titles that change with the content you post, that's fantastic. And the frameworks have the means to do so. So check out the documentation, but there's definitely something that helps with Martin Splitt's content.
There is only one question here:
Is that google has really changed its mind and really now gives a lot of importance to the meta tag description, when it comes to judging the relevance of a page.
In any case this is what I understood, the same for the specificity of the titles, which means that the title of your page should not look like any other in your site, which is why the information the reader is looking for might not be complete if he does not read only one page, so your article is incomplete and your page will lose its relevance
3- The performance of your page:
The performance of your page and your site in general is the third factor that greatly influences your ranking on google, for example the loading speed of your page that must be faultless and exceed 86% and here's what said Splitt about site speed:
So for us, loading speed is really important. But that doesn't mean it cancels everything else.
One could understand that google could turn a blind eye to the performance of your site, which is a major seED factor, if other factors are well taken into account.
which also means that the algorithms of google, are also programmed to understand that everything might not be perfect in an article, which seems to me it makes them reason in terms of percentage and in general assigned to your page as soon as it is indexed and this average will be updated every time googlebot will pass revisit it.
So take care of your meta description by really describing what your site has really interesting and exclusive and unique to offer; because, Google now gives it a lot of importance in its decisions about the relevance of a website.
The method that most web content creators use is to choose their keywords and build their content all around
This method is not wrong, it is just incomplete, so it would have to, build your page or your article to achieve a goal, which is to respond well to the reader that your keywords will make come on the latter.
I advise you to reread the article, if the nuance escapes you.
And you, what's your SEO strategy, let me be an induce in the comments