Create a simple internal linking or a semantic cocoon?
SOMMAIRE
A semantic cocoon is an internal linking made in a certain way, by classifying the different articles in different sets, completely watertight semantic silos; is it more efficient than a simple internal linking ?
What is the internal linking when talking about a website?
The internal linking of a website is the network of links (placed in the editorial) intra site that will allow your reader to move from one page to another, and from one article or product to another, from links anchored within the text and without having to return to your home page each time.
Semantic cocoon and internal networking, how to do it?
The links that are in your menu, sidebar, Footer, are not part of your internal linking and google robots do not give them much importance.
In this case, you will consider that all your pages are important and that each page has its own goal and does not only information, but also aims to achieve its own goal, for example the fact of offering an item for sale on each of your pages.
It is to make internal links, integrated into your paragraphs, about, you must have 30 to 40 words before and after each anchor link and avoid putting your internal links at the end of the article, google will take them for a simple menu.
The objective is that your links are contextual and that they aim to give more information to the reader, on a well defined subject in a well specified place in your article.
How to create an efficient internal linking :
To mesh your website effectively, you must follow a few simple rules, among them:
Your links must point to pages and articles in the same category, see the same subcategory and must really give more information to the reader on the subject you are talking about in the paragraph where the anchor of the link is.
An internal link should only be used once in an article.
Two pages or two articles, must be linked with only one internal link, so check that they do not use each other via your menu or your sidebar or footer …
The number of internal links on a page must be proportional to its size, so do not make ten internal links in an article that has only 300 words.
An internal link must be surrounded by text and provided with an anchor that makes sense both in this page and also in the destination page.
On this point, make sure that each page must have the same number of inbound and outbound internal links.
Make a model of your site, remove all your internal links and redo them following a diagram and a logic of work, which you will define to respect in the whole of your site and forever.
in order to get google crawlers used to a constant logic to follow each time they come back to your site.
That it is in Netlinking or in the internal mesh, the power of a link is determined by its relevance on one side and its precision on the other, it is thus necessary that your links have a sense and aim well at giving a more information; by ailleurilleur, the place where is this link, that it is at the beginning or at the end of the page, will not have any incidence on the power of the link after a certain time.
The anchor of your links must be a description of the page to which it points, the more precise the meaning of the anchor and its direct environment (15 to 20 words before and after) are, the more powerful it will be and the more it will serve your SEO, and the reverse is also valid, because a bad internal linking will surely negatively influence your SEO, hence the absolute necessity to have a stable and consistent method of linkage.
The semantic cocoon:
What’s a semantic cocoon when it comes to websites?
A semantic cocoon, is basically, the fact of creating its internal network so that it serves a very specific purpose, for example, the whole site will aim and try to redirect the reader to a sales page.
The problem is that even a specialist in Search Engine Optimization, will not be able to make your semantic cocoon without you being present and without any service after installation, because the semantic cocoon is a living system that you have to feed constantly with new data and links.
To set up a semantic cocoon, it is necessary to think like a spider, your site must resemble the spider’s web; your main page, where you want each visitor of your site to land, whatever his entry page, imagine this page is the center of the web where the spider is placed and awaits its victims, and wherever this victim will land it will go to recover it.
And if, in your site you have many objectives therefore, many funnels, it is thus necessary to pass many mini semantic cocoons which you will connect between them but with just one or two links each one to make circulate the juice of your site.
Basically, you will make a semantic cocoon for each target or objective that you want to reach on your site, and each cocoon must be served with a set of pages, from which you will make links in order to slide little by little your customer to this central page (sales page for example) and make him pass from a reader who is just looking for information to a potential customer, more and more that he gets closer and closer to your landing page that contains your objective.
You have to make sure that all the satellite pages of a semantic cocoon, send juice and redirect the crawlers and at the same time the visitors to the center of the cocoon which is your landing page for example; the page where your final objective is located is
Let’s wrap this up.
Marry your simple internal linking and your semantic cocoon(s).
Yes, but you can very well make the two cohabit, by creating a tangle of internal links, unbalanced and which does not obey any semantic logic.
But this is going to be more and more difficult, if you have several mini-cocoons, therefore several objectives.
In this case, it is necessary to know how to classify your objectives according to their importance, and to make mini-pigs more or less big (many links pointing towards it), according to the importance of the objective that you have assigned to him.
In the case where you make cohabit a simple internal linking and a semantic cocoon, take care that they do not communicate between them, which means that you are going to make them separately, each one its links.
In this case, your simple linking will just aim to circulate your reader (for informative purposes) in your site, to allow him to discover all your mini cocoons that could make him slide towards your objective pages, if he clicks on links that belong to such and such a cocoon and that serves such and such an objective (Landing page).
In this logic, you could create a mini cocoon for each category of your content, or product and service.
