Practical tips for good referencing on google
You should know, that Google often updates its algorithms (Google E-A-T and Google BERT for this year 2020) , and if you do not strengthen your SEO fundamentals, improve the user experience on your site (UX) and not update your tricks referencing, you may lose your traffic overnight.
So here are the new SEO tips updated for 2020, so that your site stays relevant and keeps are ranking on Google
SEO updates for 2020:
The three pillars of SEO
- Check and optimize the technical structure of your website
- Optimize SEO content on your website
- Improve the popularity and authority of your website (SEO OFF page)
1-The Performance of Your Website
You need to optimize your website to be fast and efficient and to do this you need to ensure these three essential elements:
A-Choose a good accommodation for your website:
B- Correct code errors on your website:
ll find a guide I've written on how to make an AUDIT SEO or even in the my Lives section, you can buy it for a few euros on Amazon and check and easily fix technical problems your website at least once every month or two months
C-Reduce the weight of your images and illustrations:
- The weight of the images
- Loading time
- The number of requests loaded
- The weight of CSS, Html, fonts and Java Scripts that greatly slow down page loading time
Also check the external content loaded on your website and minimize your site's reliance on content uploaded from other sources on the internet
2-Optimize the internal mesh of your website to boost its SEO On page
3-How to optimize SEO your content for 2020?
A-Well define your target audience:
You have to define your customers, and your persona types, you need to know how you will position yourself in relation to your audience and especially your competitors in order to reserve you a part of the traffic generated by your
niche, so you have to provide an answer clear and comprehensive to the urgent needs of your audience and especially their research intentions and provide them with highly targeted offers, services and even a tailored editorial style to your read
ersIt simply needs to create your brand and I would come back to that
B-Choose your keywords:
Make an inventory of the keywords on which you appear on SERPs, reinforce those that are relevant and in line with your business objectives for example, by adding content and updating it while including new chapters on new research intentions from your readers
3-Strengthen the semantics of your content for better SEO performance in 2020
e pageD.' by, RankBrain is now able to understand your content a bit almost like the reader, so it's going to be enough to enrich the fields the specifics of your paragraphs by incorporating as many words as possible in relation to your subject, while ensuring the consistency of y
Use the Your text Guru tool to enrich the lexical scope of your content with new expressions and especially with named entities such as brand names and authorities that it becomes more urgent to quote in your content in order to improve the credibility of the latter at Google and users of course .
You'll also want to use the keywords of your competitors and bring back as much as you can from Answer the audience to provide complete and competitive content.
4-Clean your contents from irrelevant pages:
It is high time to boost your SEO to do a deep clean in your website, to do this you will check these items:
This practice will refresh your website give a good image of the latter to your readers and especially improve your SEO score, it is a task to accomplish urgently so for this year
Help yourself from Google Analytics to detect these zombie pages, My Ranking Metrix too, optimize these pages with:
- New keywords that have a Trend on Google
- New fresh, up-to-date content and a wider lexical field
- Add new responses to other queries
- Add relevant internal and external links
- Bring back Backlinks for these pages
- Make it easy to access these pages in up to 3 clicks
- Check the robot's blockage.txt
- Add new images and visuals, even video and podcast
- Improve the loading speed of your pages (more than 80 on the desktyop and more than 70 on the Mobile – test on Google speed insights) and activate the AMP (accelerated pages for Mobile) especially if the majority of your visits come from Smartphones
You could also merge two or three of these zombie pages together to create a new relevant page that could Ranker on Google and if all this is not possible, better remove these poor quality pages to increase relevance SEO of your website Let's get a
little bit out of our site and see the optimization SEO Off Page for this year which leads us to our next point which is not the least important when it comes to properly reference its website:
5-The Backlinks, a SEO factor still important this year
It's high time to boost your SEO this year by improving the authority of your site and domain name, boosting your brand name and online imageB
acklinks must now come to you from autrité sites, the number of Backlinks you have almost no longer counts in front of the quality of these, create at least one targeted content each month that solves a real problem that concerns your audience and let you reap backlinks that really have value
Google will understand all this in number of Backlinks that point to your website but you will take into account these few tips
- Create relevant Backlinks and not just in quantity
- Don't spam your anchors and vary them, never make anchors (exact match) that are copying the title of your target article
- Always check the provenance of your external links and disavow in the Search console the bad Backlinks that point to your site from sites of poor quality, forbidden content, inappropriate subject with your… Etc
- Avoid the vulgar Netlinking that can be detected by google penguin and thus harm your SEO promote natural links emanating from sites of the same theme or a parallel theme and especially in the same language
- Create your incoming links naturally through Linkbaiting (relevant content that attracts backlinks, list content, feedback, contest games, content that solves a real problem, controversial content… etc) and Linkbuilding (soliciting artificial links from other websites, directories, platforms and corporate networks, CCI and incubators, the purchase of expired sites and domains… etc), for more tips see this article to develop a good Netlinking strategy
6-Improve your Google E.A.T (expertise, Autority, Trustworthiness) to boost your SEO score this year
r you to have an expert behind every article and content you put online, quote sites and experts and link to their pages and content in relation to the topic you're dealing with
- Create social media profiles and become a specialist in your field
- Be active on topics that affect your audience on specialized forums
- Try to have Backlinks from authority sites in your domain
- Post your diplomas and expertise in the field on your A PROPOS page
- Write books on important topics in your theme
- Bring influential people into your content in your topic in order to get accepted by your competitors and the wholesalers of your field
Google BERT , RankBrain and semantics
What does this mean for us content publishers?
Example on the Google BERT update:
Additional tips for referencing your website on Google
Not even 10 years ago, it was enough to repeat his keyword 50 times in his article, to rank first on the search results on the latter.
That's why I've gathered advice from SEO experts to make sure you help you use the best SEO strategy for the coming year.
Before you give a list of what you're going to have to be careful to improve your referencing in the future, let me start with the most important one, which consists of:
Your reputation on the internet in your theme:
Never lie about your reputation, because google will find out soon or later and at that time, say goodbye to your SEO.
A-Create communities on your theme:
B- Be a real person and close to your audience:
Never give the impression that you are just a handful of articles in a website, be responsive with your audience, make sure users leave you comments and repe to those comments, make sure your articles be shared, create graphic resources and integrate the ability to share them, such as infographics for pinterest, pdf courses, white papers, … etc., create a YouTube channel or Podcasts for your site, and if your theme needs it, do product testing and put illustrations and photos of you doing them; give your results to your audience, … Etc
C- Create a "A PROPOS" page:
You absolutely must have this page and talk in about your diplomas if you have any, schools you have done, and if you have nothing turn that, say in a few sentences how passionate your theme is and expose your life experience (Real life experience)in your theme, write an eBook and offer it to your audience via this page for example; the main thing is to have this page with you in
Same for the page "CONTACT" , make sure that you will be reachable in case a user would need you and Google gives great importance to these pages when analyzing it.
1- Improve the user experience on your content, User experience UX:
In fact google will give more importance to the signals that reflects the user experience (as the time they stay on your page , is what left a good comment,… etc.), that it can not only harvest but also analyze and understand every time your article is viewed. Now s
o google , which calls itself "simple Internet user with the intelligence of a 4-year-old"; understands that this visitor likes your article, it will surely comfort the ranking of the latter in his search engines.
Increasingly, the Rank brain will rise in rank and will now have even more weight in the process; google will let this assistant resent more relevant queries than before and we have to deal with this technology in the future.
For example, when people click on your link, google will systematically calculate how long they stay on your article before leaving (bounce rate), and its average will directly influence your page's ranking in search results. So, the longer visi
tors stay on your article, the better it will be ranked on the google SERP. Almost ev
erything will be based on the user experience on your blog/site.I n
oticed for example, Neil Patel took the bull by the horns and offers half text articles and the big one in video,this will surely hold readers longer and will surely improve his positioning on google. Accordi
ng to Brian Dean and in addition to his insistence on the use of "medium intensity" keywords whose trend on google Trends is increasing; For better SEO on google, spot in the future to hold your visitors at least three (3) minutes on your articles, if you want to please RankBrain and appear among the first results of google.
This google octopus will also take into account the number of direct clicks on your link, the more your links are clicked, the better it will be ranked. For this, I strongly advise you to choose your teasers and integrate them into your meta descriptions and make them s
exy … You can also help google bots and structure your data on the search console which would make it easier to crawl your pages and increase google's confidence in your site.
2-Boost your old items with low and medium traffic:
This action of upgrading old articles, is becoming more and more advisable and should be done at least four times a year if you want to rank more on google and attract more visitors to y
3-Incorporate videos into your articles:
Before long, video will account for 80% of online traffic, and you know what? Already 43% of Internet users want even more and say that there are no
t enough!!!. So, do you want to miss such a source of traf
fic? So, if there is a good strategy to properly reference a blog this year in order to bring new visitors back to your blog it is the integration of video content into y
our articles. So, google will probably bet on video and podcasts, besides Mr BrainRank already knows what represents the majority of images, I'm not talking about alternative texts
!!! The same goes for video content, the proof is to overlay this recognition of images with the subtitles generated automatically to know that soon the video content will be read and referenced exactly as is the textual content currently.
Short… So if we're just going to be traffic-based, it's now in your best interest to include video content in your articles; on the one hand because it will solicit more the commitment of readers and make your calls to action sound louder, and on the other, a video will hold a player longer, because watching a 2-minute video is easier and more rewarding than reading a text from 200 words.
This ploy will especially decrease your bounce time hence the improvement of your REFERencing in Google and especially save you time and guarantee you a new kind of traffic and new prospects because the new generation really hat
es the Reading. So,
to recap:Update the title and description of the oldest video
s. Optimize the quality (format) of your videos, images and graphics opt for image formats like JPEG 2000, JPEG XR and WebP and make them easier to access. Incorporate videos into the rest of your Bl
og's content, opt for videos of less than 5 minutes. Don't put your videos at the ve
ry beginning of the article, of course you have to properly structure your blog post to facilitate the crawling work of google bots.
4-Create useful, effective and engaging content (Terminus):
Three million new articles every day on google !!! . You
absolutely must put online a well structured content and a format of articles very clear and quickly assimilated by the rea
der Titles and subtitles when necessary, illustrations, … etc. and most importantly, minimize your affiliate links and advertisements, and if they interfere with the proper reading of your articles or the display of your pages, you must change their place
s or remove them outright.How do you count you rank well on search engines if you don't make the extra effort to create complete articles, which you will easily share, ie wholesale articles w
ith:A well-marked content, a single H1 and no H3 without H2 and expressions containing your keywords in Bold or underlined
characters… so you don't waste his time and inflate google's Energy bill, and he will give it back to you by giving you a better ranking on it
s pages (SERP). As a result, user experience is all about; yo
u would need more detailed and longer content (2500 words) than those of the majority, but never do so at the expense of quality. And if your topic is limited enough a small content from time to time would be welcome, as it could be easily optimized for mobile devices; just don't overdo
it too. Opt for relevant keywords and above all a good semantics in your paragraphs with the richest lexical field possible, to show google that your article is rich and likely to answer all the questions of the reader regarding the subje
ct Treaty. Easy and enjoyable to read, aerate your articles with spaces, headers, short, dense paragraphs and relevant images and gifs; Sometimes fun to facilitate the absorption of the article in order to increase the time the reader stays on your art
icle . Choose relevant internal links that provide readers with more knowledge and best respond to their questions and questions they might think of after reading the content of your article.
Sometimes we really want to do this to google so it is unpredictable … leave a comment if you too
Add explanatory images and infographics, short tutorial videos and dense information .. usefu
l and necessary external links that point to resources that offer about a lexical field close to yours in the same language of course. B
asically, you would have to propose items that I call "terminus". That is, content; not only that reflects the request of the Internet user , but that offers him a surplus of reflections that will make him stop looking because he found everything in your content.
The reader should no longer do any further research on the subject because you would have completely satisfied it and Google's BrainRank will surely be satisfied too and will improve your positioning on its pages.
5-Optimize your content for voice search:
Google's connected speakers, google assistants and SIRI technology are a good indicator for the future of SEO. Optimizing i
ts content for voice search is no longer a choice, but has become a necessity especially if you are a local company. To do
this, SEO experts are already advising to insert keywords that can be formulated during a voice search (think well of popular language – slang) and especially geographically targeted keywords (geo-targeted) to allow google to offer your content to an audience that could emanate from a specific location after a query via issued specifically with a voice search. For exampl
e when asking for the weather during a voice search, google map will automatically be asked to provide a more relevant rethink… etcPense al
so to integrate an internal voice search system to your site, in order to facilitate the search and discovery of your page, to readers easily which will improve the user experience in your site, because UX (the user experience) is one of the SEO relevance criteria of the most influential and important pages next to Backlin
ksThis video is very complementary I invite you to watch it:
6-Optimization for mobile devices first:
Now, Google considers the mobile version of your site or blog as the main "Mobile First Index" version.
If you don't have a mobile site, your desktop site will still be used but with what consequences !
!! You need to test the compatibility of your pages with mobile display and rectify problems if th
ere are any.Now and in the future, if your site is not mobile friendly, your SEO will surely take a hit, because the user experience is become one of the first factors of SEO optimization and a site that is not optimized for smart phones, will be increasingly ignored by google.
Now you need to optimize your mobile content, your images and formats, framing, integrations and popups,… must track and be easy to load on these, in order to please google bots and comfort your ranking on google.
Finally, if I have to summarize all these new SEO strategies, I would say: blog more for Internet users than for google bots. Logically it's not
necessary, because google is ultimately only a user like the others – the only difference: google knows exactly what it is looking for and this is precisely what it expects you to offer it, optimizing your site for the coming year according to the new SEO guidelines.
Tag your data (structured data in the search console):
c)Your structured data will be used by Google to respond to queries that emanate from voice search, so if you want your content to be well ranked for voice search, you need to fill your structured data, it's in the web Master Tools that it's happening
Pass your site on the secure protocol Https , the (SSL certificate) will be my last advice, because your site must be secure to gain the trust of google and you will recover a lot of traffic also because many users do not access the Unsecured sites. To get your SSL certificate, just contact your host and you won't have to pay anything usually, and it will encrypt your site to secure your visitors' data I'm wil
ling to call on you to tell me in a comment your suggestions and especially share with us your strong and secret point to properly reference your content this year