SEO , the basics from A to Z

 

What you’ll find in this article on Reference:

 

• What is google referencing?
• What’s Google?
• How does Google work?
• What does Google display in a SERP?
• What is AES when talking about REFERencing?
• The criteria for seeding relevance:
• The evolution of natural referencing:
• Sources of organic traffic:
• SEO is useful, but at what point?
• How do I become visible on Google?
• Practical referencing, terms and conditions:
• A simple site:
• Mobile compatibility:
• Rich and informative content:
• A beautiful and accessible site:
• A clean domain name:
• The design and structure of the site to improve its referencing 
• Beacons<h1>To<h6>:</h6></h1>
• The beacon<title>:</title>
• The <meta description> tag:
• THE SEO optimization of the Urls:
• SEO International:
• Content full of text:
• Semantically rich content:
• Updating content:
• One concept and one topic per page:
• The internal and external mesh:
• Backlinks (incoming links):
• SEO is long-term:
• Conclusion:

 

How to do SEO?

I know you all focus on creating content, you say to yourself and you’re right, if we don’t have content to optimize for search engines, then knowing well optimize SEO is not going to serve a any

thing I’ll assume that you’ve already created good content as google expects from you, and you can now make sure that it is well optimized with white hat SEO, in order to appear among the first results of google.

First of all;

What’s SEO?

It is a set of rules and methodologies, which you will apply to a web content or the entire site, in order to make it adequate and compatible with the requirements of the search engine, on which the focus of the search engine will depend; this has resulted in the ranking of this content among the favorites of this search engine , which will generate its publication among the first results offered to Internet users after a specific query.

 

Also know that to understand the essential criteria of SEO Optimization, there is no need to be a technician or expert, which means that after you have finished reading and understanding the content of this article, you will be able to do the referencing your site on its own without an

y problems. The purpose of this article is that in the end you will be able to do an audit to your site alone and come out with a satisfactory result that will achieve at least your primary goal is to pretend to be present on the first SERP of google at least for a few queries and keywords. To rank well on Google you first have to know it

What’s Google by the way ?

 

When we talk about SEO and search engines, we mean Google, because simply it does not really have a competitor, apart from Bing with only 30% of the market in the United States, and a little Yandex in Russia.

Google was created in 1998 and currently it does its research among more than 60 billion web pages, 80 Billion turnover, 95% of the search engine market, especially in Europe So when you try to have visibility on the internet you have to get focus on the giant Google and the others will automatically follow, just for info; google crawle 20 billion web pages every day.

How does Google work?

 

The principle is quite simple in any case in appearance, Google uses a small agent, commonly called Google bot or Spider or Crawler. Google sends them all over the web and click on all the links that these robots find and send him the pages that are behind

Once google retrieves all these pages, it will make an index, which is a copy of the web crawled at a T moment; and stock up all this copy of the web in a silo. It is therefore within this index that google will sort and apply its seED rules to sort the relevant pages, according to its criteria gathered in an algorithm, which it will propose to Internet users who type queries in its

bar Research. We notice here that until your page is visited by a crawler and indexed, it will not exist on Google which gives us: The first thing to do when creating a page or an article, you have to go on the search console and ask google to come on crawler and index it; of course; google does this on its own, but it can take up to a week if you don’t make the request or interest in

doing so. These results are then offered to Internet users on several pages called SERP (Search Engine Results Page), which leads us to talk about SERP since our goal is to appear on the first SERP of Google

 

What does Google display in a SERP?

At the top of a google result page (SERP), the advertisement, which we recognize with the little green pictogram around the corner, is simply the items for which their owners paid Google to display them first, this is called Adword (SEA) advertising. What interests us with the Natural and free SEO is to classify our content precisely, just below these Adword advertisements, you will have nothing to pay if you follow the steps of this article to place your articles.

Referring to the SEA, here is a recap

What is SEA when talking about website’s Optimization?

The SEA is a paid referencing system, based on auctions; The principle is that you will open an Adwords account and you will ask Google that your site or article be ranked first on a specific keyword or query.

This could  also be a product for sale, and Google will make you pay for this ad based on the popularity and demand that this query or keyword entails, and since you won’t be the only one to bid on that keyword, Google Adword will ask you how much you are willing to pay to be that it is you who will be chosen to be displayed at the top of the SERP among all those who like you requested this ad advertising service Adword from Google.You will pay Google for every click on your link , which makes the strength and interest Adwords , and not in print numbers or display time.

THE SEA is usually useful when you are in a hurry and you cannot be classified as a natural SEO (SEO); if for example, you are preparing an event that has a specific date and you want the world for example or if you have a product that you want to promote before a deadline … etc., it can be expensive, up to 50 euros a click, hence the interest to concentrate and try to naturally reference your pages with the SEO. We will say that the AES is complementary to the SEO and can be referred to in specific cases of emergency.

Let’s go back to what makes up a SERP, so you can find at the top up up to 4 advertisements, as there can be none and your well optimized article will appear at the top of the page (SERP), then we find blue links to sites and classified articles based on relevance criteria and displayed one before the other.

The criteria for seeding relevance:

 

These are the criteria and requirements on which the google algorithm is based to judge the relevance of a content or web page; Google therefore has 200 relevance criteria that allow it to categorize your content in its SERPs and decide which content would be likely to provide the best possible response to a query typed by a

user. These criteria are continuously updated, and up to 3 times a day, we talk about artificial intelligence and brain rank, but these 200 criteria remain in their stable and well-defined bases and these updates are only superficial. I would strongly encourage you to register on google for free to follow training on web marketing and digital wholesale, you will have the choice between several modules, it’s very interesting believe me

The evolution of natural referencing:

In its early days, natural referencing was much easier, it must be said that the algorithm of google was really basic and it was enough to type several times its keyword in its content, article for example for the latter takes the first place on

Google But that was before, today it’s not enough to fill the Keywords tag with all its keywords to ranker on google, it’s more complex than that and that’s what we’ll see; and since we’re talking about organic traffic, it can come to your site in 4 different ways:

Sources of organic traffic:

1. Search engines, including Google 
2. Direct traffic is when you type your site’s address directly into the browser search bar 
3. The Backlinks; which are the links that point and redirect traffic to your site
4. Social networks and forums, Facebook, Twitter, … Quora… Etc

 

Where will our next question come from:

SEO is useful but how much?

 

If I have cited these quarters sources of traffic, it is not for nothing; the first lesson to remember is to refer his site to better rank on google, but it is by no means to become totally dependent

Don’t be shocked, I explain: basing your entire Traffic strategy on Google is like putting all your eggs in one basket.

So if one day, you’re going to run into an SEO problem or you’re making a mistake or worse, google decides to change one or two relevance criteria, you risk losing all your traffic all at once because your referral strategy is going to become obsolete and inefficient and you will be forced to review your entire SEO strategy by watching your site lose all its visitors. So my first advice is that you try never to depend on google more than 50% of your total traffic, so, under will always have the other 50% in case of referral problem.So try to diversify as much as possible your traffic sources; Try to get links that point to your site from other sites.

Forums are a very good source of Backlinks too, provided you don’t spam of course, if not it’ll give the opposite result if a forum moderator complains about you at google.

The real yearbooks that people really consult and not those do mainly to try to soak google with Black hat SEO; Word of mouth also works well when it comes to bringing traffic back to your site, especially if your site orniche to a local lens. If it’s a store for example or a local service, you’ll need a bit of MARKETING MIX, for example:

Business cards too, on which you will add your site address. Go talk about it on the local radio for example and a lot of other tricks … Etc All these
means are good when you are a local business, such as a shop, a bakery, a hotel or a restaurant for example… etc

Seed networks will very well provide you with your other 50% of the overall traffic of your site.

Talk about social networks, let me tell you that, unlike backlinks which have a very big influence on SEO on Google; the traffic that comes from them has no influence on your referencing on the latter. 

This means that google is not going to outperform you on its SERP, if you have a lot of traffic that emanates from sharing in social networks, contrary to what many referencers claim, so you have to work on your natural referencing regardless of other optimizations and what could succeed with social networks will not surely work when you optimize your content to Google.Et since the purpose of our article is natural referencing, let’s get back to the subject, then:

How do I become visible on Google?

 

 

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