Mobile-First index , how to optimize your website ?

What's the mobile_First, MFI?

Are you ready for google's Mobile First algorithm; your site is it Mobile Friendly? I'm not talking about your theme only!! In fact,

from July 1, 2019, any new site, will automatically be crawled by Google Mobile bot and will be indexed by default and automatically in the Mobile INDEX, despite the fact that the old sites will continue to be indexed in the mobile index and each time that one of their pages will be judged as ready and Mobile Friendly, it will then be added to the Mobile index and a notification will be sent to the search console of the site in question

How do you know if your site is managed by the mobile index?

If you have any doubts about the dynamic serving of your mobile site, I invite you to read this article carefully in order to be sure that google will not disavow your Referencing because your site is not well judged by Google mobile bot; and to avoid losing all your traffic overnight, here's what you should know.

Be aware that Google's new algorithm will change your site's ranking on SERP, and if you don't have a mobile version for your site; google will be based by default on your AMP version (Accelerated Pages for Mobile). 

Together, we'll dissect the new Mobile First update and see how to prepare to deal with it and keep your ranking on google as this new algorithm will require a few sites and blog that have bet everything on Google desktop bot for referencing them, to change sites outright to get by and keep only the contents.

Don't panic. because this would be the case only for a few old sites completely structured and dedicated to being viewed from PCs and above all have done nothing that will follow as advice and instruction to prepare his site to switch to the mobile index first after being crawled by google bot mobile.

To know how to prepare for the move to the mobile index, you need to know what will change with the endorsement of the new updates of google algorithms:

The changes made by Mobile First:

Experts have noticed that google makes daily updates for its algorithms, so always, those who do not pay attention to these even small changes often saw their ranking and traffic decrease for no apparent reason.

So these changes; we usually but not this time because google will not be able to do this sneaky as usual even if they try and this is what should make us very alert and apply the instructions to follow not to suffer the inconveniences of change and update to the Mobile first algorithm.

To understand everything, there was a time when Google considered desktop traffic a priority. Mobile sites are obviously important, but they are still considered secondary; so when your site was visited mostly via smart phones and tablets, google automatically ranked it behind sites visited via computers.

The new algorithm, which is based on the Mobile before, will do the complete opposite and will better reference the most visited sites via mobile devices.

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How do you test your site's compatibility with mobile devices?

1-go to google's mobile compatibility test tool, do it on several pages of your site.

2-go to explore as google and explore several page URLs after activating the mobile version choice:smart phones to be explored by google bot mobile.then have the page explored and viewed to see how google sees it your pages. and adapt your content to correct crawling errors if google has previously detected it on your site.

3-re-test your structured data tests for your mobile site and make sure everything is in order as you have structured them for the desktop version.

The main changes with mobile first:

The first big change at google is the introduction of mobile google bot and the implementation of the mobile index.

This is not to say that google bot desktop crawlers are no longer sent to sites, but unormized they currently share their spot halfway with the mobile google bot.

By the way; More than 50% of the results currently displayed on google's SERPS are directly taken from the mobile index; that made and created by google bot Mobile and this is only going to increase.

So, what's going on. If these mobile bots find that your site is not configured to make it easier for them to spot index; you're going to be sanctioned and your referral will take a hit and so will your traffic.

Google's primary goal is to create a mobile content-based search index to provide relevant results to both mobile users and desktop PC users.

All this, because Internet users are increasingly using their mobiles to go on the internet as their computers and google being aware of this has taken the lead and updates these algorithms to meet the needs of Internet users.

And according to google, smartphone searches will reach 221 million by 2020 which accelerates the process of mobile indexing and the urgency of preparing our sites and blogs for the first mobile index.

Be aware that Google treats unorthated sites and mobile pages as the main and first default version to index.

So what should google find in your pages for this index?

How to prepare your site or blog for mobile indexing?

You're probably thinking that your site is mobile friendly and that you don't have to worry about anything; what you're going to read down there may make you change your mind.
Serte, your site might be pleasant to read on a smartphone; because your theme is surely mobile friendly and responsive, but this in no way proves its ability to be easily indexable by mobile google bots and especially well referenceable on the mobile first index.

In fact, your traffic could suddenly fall when google reverses its switch and gives even more priority to the mobile index. 


Which means; that your ranking on SERPS is only due to the correct referencing of your pages on the old desktop index and since google will get more and more results from the mobile index; your pages that brought you back traffic before will find themselves unsolicited by google when choosing the results to display because they are poorly optimized for mobile SEO. 

So, here are three recommendations that will keep you on google's SERP ranking in the future

: Make sure your mobile site is really optimized for smartphones and not just your Template.

Edit and adapt your content for good viewing on mobile devices.

Give more priority to other factors and requirements of mobile indexing.

Take into account that a site optimized for mobiles is surely for the office so why wait.

Don't worry; Here's what you'll need to focus on to prepare your site and optimize it for mobile:

1-Make sure your site is really optimized for mobile and not just accessible via smartphones:

In fact, almost all sites are suitable for mobile (are Mobile-Friendly), but on the other hand they are not all optimized for mobile; so you have to understand the difference.
We are not talking about mobile friendly, but mobile optimization and the two are different and this difference will have a lot of consequences on SEO in the future.

I explain:

Optimizing your site or blog for mobiles is fully adapting it to be visited and exploited on any side without any difficulty or with regard to the display 'the size of images in portraits and when the mobile is in a horizontal position; links must be visible and complete, images and texts do not overlap, popups do not hide everything and close easily, pages open on the spot or in a new window …

etc mobile optimization is a real adaptation for mobile devices , so that you see clear in all this,I invite you to visit for example the desktop site CANVA you turn a big difference compared to their site optimized for mobiles; suitable for all dimensions of screens, their resolutions and orientations of course, … Etc

Content is not simply reduced or reorganized quickly to display on a smartphone.

For this it is worth that:

Your site must be flexible and must be built on a "grid system" Yo

ur mobile homepage must be SEO-FRIENDLY a b

rowsing experience identical, if not better, to that of your desktop site.

Your columns need to be adjusted. Your text should change without breaking.

Your content and navigation must be hidden in certain places.

You need to think about designing your mobile site in a whole new way.

Your images and texts need to continually reorganize to adapt to mobile devices and provide a better user experience than your static desktop site.

You may need to consider creating your own standalone mobile site or even adding a mobile app; google will surely look at it in the future; why not anticipate!.

If you don't know if your, take the mobile adaptation test

So you'll know in seconds whether you need a major redesign of the site or not.

2-Adapt your content for mobile devices:

You need to focus on responsive design and mobile-optimized content when you create mobile optimized content first; and for that you need to consider 😛 to optimize your t


ext content for mobile devices and be up to date with mobile-First; a well-proven writing method and it consists of writing your texts using small paragraphs, well condensed into information and often return online to aerate your texts. Sure; a 3500-word article is well
accepted on a computer screen and the reader might not get bored reading it, but if this long content is not sh

aped into small paragraphs leaving spaces and inserting words of encouragement to entice the reader to read even more; the latter would quickly get bored and quote your article before you even read it, also thin

k about adding a little fat and color to your content to draw more the reader's eye on mobile on your keywords and important links.

You need to focus even more on choosing your keywords; You can use MOZ to find your most relevant and less competitive keywords. because they are still the best way to optimize your items especially for mobile phones. Try to integrat

e numbered lists into your articles for mobile sites as often as possible to make it easier for the reader to navigate your content and optimize their mobile user experience. you co

uld always incorporate it into your mobile articles as long as you compress your images and make your infographics not hold the entire screen of a smartphone and instead trim them.here's a free online to

ol to convert your images to format advised by google the WebP.reduce the quality

of your audio and video files to ensure that they fit well into the screens of mobile devices and facilitate their reading on their opening on smartphones and tablets and especially reduce the time of loading your pages.

3-Optimize the time it takes to load your pages for mobile access:

Be aware that more than 60% of readers leave a site directly, when the site is just a little slow to open which justifies the importance of this factor when seeding on google.

One of the first things that google will analyze when switching from google bot mobile to adding your pages to the mobile index, is the loading speed of your pages.

then you absolutely need to optimize them to minimize this speed, because google requirements are clearer on it especially when you are crawling for the mobile index.y

ou can test the loading speed of your pages with this tool. Free google page speed insights and you comply with the recommendations it gives you to optimize this speed and prepare you even more for the mobile above all google.

4-Avoid intrusive interstitial ads and popups:

An interstitial is a page inserted into the normal structure of the editorial content of a websi
te for advertising or promotion purposes. especially when connecting with a smartphone.google has taken this problem

into account and has decided to sanction sites that abuse it,

this will apply if it is not yet the case; all intrusive ads (popups) and pop-ups. so the less there is in your site the better it is to improve the mobile ergonomics of your site and thus optimize your content to satisfy the first mobile algorithm of google.

5-diversify your mobile traffic sources:

The more traffic you get outside of google, the more traffic google will send you. Relying on google only to generate traffic is a serious mistake; because it would just be enough for google to update its algorithms and incorporate new criteria that do not meet your content and your traffic goes away without you understanding wha
t is going on. Then, then, Bring organic traffic back to your mobile site from other traffic sources like social networks,… etc. because google favors deormized sites that have mobile traffic (from visits made on smartphon

es and tablets) .try to take advantage of social networks that have mobile applications like YouTube, twitter, quora ,… etc., you need to integrate sharing buttons on these networks

into your mobile site. Explore new sources of traffic, could cushion the shock if your site is not yet fully optimized for

the mobile index.you also need mobile-ready videos and podcasts; because also making quality videos on youtube and podcasts on Soundcloud with links that point to your site would be a very great source of mobile traffic.

AMP HTML:

Conclusion:

Don't forget to add schematic markup to your site to better meet the requirements of Google Mobile-first algor

ithm.Also you need to get your site or blog in order, especially on the structure and wei
ght side of the content. For example, you can add structured data to your site in the form of schematic tags to make it easier to crawl google mobile bots and help google provide more informative and relevant results to users after a s

earch. on a Mobile.You have to start by making sure that you are properly optimized for mobile telephony and not just mobile-friendly on the Template side and it is not enough as you just saw to reduce and miniaturize your desktop site to make it a relevant mobile site op

timized for mobile first, for short; Adapt your site to mobile so that the user can navigate it as easily as if it is connected via a PC; this is called a good user experience on a mobile site

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