How to rank fast on google search results page (SERP):
To position your site first on google, you have to optimize it for organic search, to do this google has made available to us a set of 200 criteria of relevance, here is the essential that you need to know to properly classify your site on google.
Search engine optimization:
many bloggers talk about SEO by evoking the SEO, while to reference your blog, five minutes will be enough because referencing his blog or site is only presenting it to google and you just have to go on google search console to do it. You’re going t
o tell me, what are you going to tell us about? Well my answer is simple: this article will talk about what interests us all:
Improving the ranking of a web post in google search results:
We could do it, I mean take the head of the SERP or at least rank your article among the top ten on Google search results by paying for ad campaigns on google Adword or keywords of course and there it will be the SEA , paid optimization, if not, is what we’ll see, natural optimization for search engines that is the SEO. So
, follow me and I’ll show you how to increase the chances that one or more articles from your blog, appear among the first search results, and this by making sure before you’ve written a good article and playing on some levers only as:
- Adapt your website (blog) to mobiles with a responsive template and compressed images
- Improve your content and raifraichir every 6 months minimum
- Improve the time it can take to reload your pages.
Improve, but what?
In fact, to know how to improve your blog in order to have a better cxlassement on google, it would be necessary first of all to detect what is wrong with the latter and do a job of analysis and audit SEO structrel and the quality of content of
fered too. Google has made available two completely free SEO tools that will help you analyze your blog and diagnose problems:
Google webmaster tool:
All you have to do is access it, add your site, retrieve an html file that google will ask you to insert into your site to prove that it really belongs to you. This tool w
ill analyze for you, in real time the status of your blog in the google index, and tell you what you are doing well and what you will need to improve. You shou
ld know that to create a real blog mistletoe takes the head of the rankings on google, you have to go through all this.
It’s a user tracking tool, it will track your readers, and provide you with important information about the time they spend on this or that article, how they arrive on your blog, … So i
t’s thanks to these two tools that you will know what’s wrong with your blog based on traffic. Once you ha
ve all this data, you need to know how to rectify the situation, and for that you need to know how Google thinks!! Let’s take a look at this. If
you want to test Semrush which is a complete tool that any loguer should have access to, follow this link for a free 7-day test, take advantage of it to see what’s wrong with your site… Etc
How search engines work (google):
The Internet is a web full of articles (answers) and for google to know what proposed response to a request that a user types, he sends his robots (spiders) do what is called Crawling , probing all the articles of all the blogs that are able to provide an answer, and finally propose these answers and rank them according to their ability to help the Internet user who did this rese
arch. In fact, our goal is above all to satisfy the obligations of these robots google bots and the criteria of relevance of Google; let’s see how right away.
How google robots think:
The google algorithm:
Be aware that before classifying your pages, google analyzes your blog page by page, which makes all pages important so if a single article is poorly structured, it affects the whole blog. A poorl
y done article is going to be categorized as irrelevant results and could even be removed from the google index and thus will harm the entire blog. So yo
u have to constantly update your articles especially by inserting new links, intelligently of course and that’s every time you’ve written a new complementary article. In fact a robot (p
rogram) analyzes the html code of your site (copy in computer language) and when the latter arrives on your site (url) it accesses it and enters the article concerned by the ticket of its tag<title>, so its title and so to your subtitles and links in order to establish a mesh (a kind of gps map) of your page. And that’s where we’re
going to intervene to first, make it easier for him to come and make him understand that what he’s looking for is indeed present in your article.</title>
ust by making sure to optimize these well-defined points, follow me I explain.
How to optimize SEO a blog post in order to properly rank it on Google:
The time of loading the page:
The time it takes for your page to display is very important, and what reduces this time is the fact of ensuring compliance with the different tags (title) by structuring your article with subtitles and secondary titles (H2,H3,…) on the one hand, it is important to know that in your source code, there’s a tag<title>, which is very important because it is the first thing that robots analyze, which means that you have to choose titles;especially those of the articles so that they are very different from each other; so you don’t scramble spiders (google robots).</title>
Linkage (internal and external mesh and semantic cocoon):
You need to make sure that your links are first written as subtitles and that they lead to relevant pages or sites (linkage), and that also offer links and exit possibilities so as not to block the robots which do not would not delay and makes them understand that you offer a lot of serious alternatives to the reader and therefore you could well help
it, this is called having a good mesh . You can install web development, it would be a great help.
As you know, we always write an article around a keyword and its variants (synonymous keyword
s). Always ask yourself the question: what would be the words a user would type to land on my
article. There are the keywords of short trails, those that appear in the titles of the first results, those the
re I advise escying them. I recommend you rather, the so-called long trolling, ie not chosen by many and you have to c
ustomize them again. Go back often to google web analytics to check the relevance of your keywords and edit them if necessary.
A map site:
A Sitemap is a protocol that allows a webmetrose to inform search engines of a website’s addresses available for indexin
g. You can create your sitemaps for free, just indicate the url of your blog and then you will go to google in webmaster tools.
Direct visits to the site:
These are the direct access of readers in your site, without going through a link other than the one that appears in Google search results, to improve that number, just get your audience to go type your article title or site address directly on google by promising them a gift for example (a free ebook,… etc)
Time that readers stay on your site:
To increase this time (session time), you have to adapt the structure of your site to your audience, aerate your content so as not to annoy and tired your readers, facilitate navigation in your site and between your different pages, integrate videos that will go hold your visitors longer, for example create contests on Facebook by encouraging people to go and get a clue in your site to win a gift, … Etc
The number of pages visited by the same reader:
To increase the number of pages visited per session, you need rich content and an effective internal mesh that will link well-complementary pages. It is therefore necessary that at each level of an article, you must find out which page to send your reader to complete his knowledge and better enrich his answer or to a complementary product if it is a shop e commerce for example. A goo
d score to position yourself well on google would be that each visitor, will visit at least three pages before leaving your site.
Reduce the rebound rate to less than 50%
The tips I just quoted on, for the transfer time, all apply to decrease your bounce rate, and if I want to quote more, it will be to work the architecture of your site in order to improve the user experience and create a mirror effect in your site in order to show a lot of articles for your visitors by for example double the list of recent and popular articles , … Etc
The number and quality of Backlinks:
The more backlinks your site has, the closer it will get to the first position in the SERP. then, it is absolutely necessary to acquire incoming links and in sufficient numbers if you hope to one day reach the head of google results, and there’s an easy way to create Backlinks, is to create beautiful and rich infographics for example, which will prompt other bloggers in your niche to put them in their sites while quoting you as a source; which will increase the notoriety of your site and improve its ranking on Google
The total number of backlinks tracked and the IP addresses from which they are clicked
It’s not enough to have Backlinks; you also need users to click on it quite often and especially from different IP addresses to send a message to google that it’s not someone you paid for and who is constantly clicking on your links, this is going to be understood by google as spam and your site is going to be penalized.
When you make an article about the four seasons of the year, do not invent a fifth season just to make your article longer , What I mean is
that a content must be long and rich and interesting at the same time, for example at the place to invent the fifth season, you will only have to talk about the seasons at the two poles for example since they last more or less long than in other places of the earth … Etc
The HTTPS protocol:
Your site must be under https protocol so that it can offer a secure connection to your visitors, because if your site stays on the HTTP, many Internet users will be denied access by their firewall and such a site will never end up in first place on search results from Google.LWS offers free Certeficat SSL, just for info
Your keywords in the anchors of your Backlinks:
You often have to go back to your Backlinks and try to suggest that their anchors be optimized with at least one keyword from the article that this link eserve, sometimes it would just be enough to ask the site owner n
icely. Be careful or less about optimizing your anchors, avoid optimizing them all especially if you create them yourself from another website or from a forum
The keywords in the titles, the meta description and their density:
When writing your content, your keywords should mostly be part of your <h>tags, tites, and you have to be very careful that the density of your keywords and expression remains less than 2.5 to 3% of the total number of your words, otherwise you will pass for a
spammer. The same goes for meta description, since Google now takes it more seriously in its relevance criteria, all the main keywords of your site must appear and a few words long drag and expression too, to serve the voice search.</h>
Finally, your blog post, to please search engines and appear in the first search results, it should always be reworked, revisited and updated, always update your page and add the latest trends or news, … etc so that google crawlers don’t forget it and always offer it to readers in search results on its SERPS.