How to Create a Semantic Cocon?
SOMMAIRE
What is a Semantic Cocoon?
Honestly, designing a correct semantic cocoon is not as simple as the majority of webmasters who claim to have set it up or partially integrated into their websites
The semantic cocoon is a concept, created and imagined by Laurent Bourrelly, born from the concept of Pagerank Theme, the semantic cocoon is a new way to design a website or just part of the site, so there designed generally to base silos, tree branches, which start from a home page, which contains or refers to first-level categories or menus, and each of these menus also has a tree branch that leads you to more and more specific topics and ends with pages of content. Each menu set,
under menus and corresponding pages form a silo, so that a traditional website is designed from a set of silos, we find here then the notion of siloing that characterizes all websites, it must be said that most Templates, are designed on the basis of siloing.
The semantic cocoon then is a new siloing technique, based entirely on the user’s query, it would be your reader who will shape the architecture of your website with its search intentions as said Olivier Andrieu, here moreover some videos that I chose for you in order to understand and better assimilate this concept of semantic cocoon and how it is set up in a website (they do not replace this article in any way!)
Designing a semantic cocoon should be done according to the research intention:
It is the search intention of the user that will influence the way your site will display itself and present itself to it.
The architecture of your site, which is under semantic cocoons, will be created in real time according to the request and need of
the user. Unlike then the traditional design of websites, which has as its basis the offer, which means that the website, offers its menu, its sub menus and its pages of articles, products or services, under a tree clearly based on the offer of the site and not on the request of the user! who is presented to him a whole menu of results, even if there may be only one that interests him among all this offer
. This is where the semantic cocoon comes in, offering the user very precise results that only concern his query, and if other results are also displayed to him, they probably have a relationship with his request and they will surely be useful to him and probably interest him.
What is the point of integrating a Semantic cocoon into a website?
First of all, know that the semantic cocoon given its approach, which tends to add meaning to your data, will bring exactly your site into the logic that AI (Artificial Intelligence) currently works at Google, so, this way of designing a website, is truly contemporary and will serve well your goals drawn in your websitesCurrently
, your website, is only a set of silos, linked to each other with classic internal links, and when a reader lands in it, it is offered alongside the response to his initial query, a set of other results and pages, which may have little or no connection to his research intention These other results may make him
diverted from his initial search and above all keep him away from a conversion, which deprives you of a potential prospect or customer. When you make a semantic
cocoon or several and integrate them into your site, your reader once in your site, will be surrounded by nothing but pages and suggestions of articles and products related to the intent of his initial query, and will not see himself never distracts what’s going on:
- Make it stay longer on your website
- Provide more relevant results and only in relation to his request and his search intention
- Guide him little by little to your calls to action and your conversion tunnels and produced pages in relation to his interest and intent, which would make him a qualified reader and probably ready to make a conversion
Semantic cocoon software:
Is there software to automatically create a semantic cocoon from existing articles on your website? The answ
er is of course No! , but there’s the INSIGHT software, which will make it easier for you to create your cocoon, go there later on this article and you’ll discover how the INSIGHT tool can help you make your semantic cocoon with some features Interesting.
Plugin WordPress Cocon Semantics:
But first learn how to create your semantic cocoon; go on
Designing a semantic cocoon helps to better reference your website:
With the advent of The Brain Rank, Machine Learning and Artificial Intelligence, Google is increasingly leaning towards freeing itself from Backlinks as part of the relevance criteria when ranking its results, it must be said that Netlinking is in favour much, and instead focuses on finding truly relevant content within the same website, the goals and capabilities of websites to provide comprehensive and comprehensive answers to users on well-considered query intentions pre
ciseBuild a powerful and well thought out semantic cocoon, offers a nice response to these requirements, in terms of results based on research intentions, and results supplements well in accordance with the initial query and product follow-ups and services that will only complement and satisfy the user’s need, always with regard to his initial query, all thanks to conversion tunnels attached to mini semantic cocoons, intelligently linked to each other with links semantics too We also
find here the notion of semantic links, which are only internal links but when they are within a semantic cocoon and done intelligently, they will almost play a role of Backlinks seen the juice they convey and the authority they will pass from one level of the semantic cocoon to another or from one page from one level to that of the higher l
evel to anotherIn fact, thanks to the semantic cocoon and semantic links, Google will have a better understanding of your site, and will know especially how much the latter is ready to meet the real intentions of users, which will surely improve your positioning on search results after only a few weeks.
The strong point of the semantic cocoon:
Simply put, a page inside a semantic cocoon is more likely to respond to a user’s query because it has a set of other pages that support and strengthen it within the same semantic cocoonThis that does that whe
n Google analyzes this page, it must take into account the other pages of the same semantic cocoon that are only a legitimate continuity to the latter, because these pages that surround it, probably deal with the same subject, around the same keywords and above all they offer Additional information relevant to the user after just a single click on a semantic internal link and more value without leaving the site and cluttering the servers of Google, so a gain of electrical power and money for the lat
ter, the secret is there! You’ll probably find pages that have no more than 1000 words on the first pages of Google results, and all because we’re doing, they’re part of a semantic cocoon and they’re more likely to provide more relevant answers to users on a well-defined query (link to semantic cocoon example)
Will you need to consult a specialist to build your semantic cocoon?
If you don’t know anything about REFERencing, or web writing, of course!
But we must admit that no one will be able to make you your semantic cocoons and pretend that you have nothing more to do! , it is a job that you have to do yourself because a semantic cocoon is alive and must be kept up to date continuously and above all assimilated and understood, then you must have the architecture of your site in mind every time you add new content
My answer is unreasing, NO! , read on the subject, document yourself, assimilate the concept of the semantic cocoon and get to work
Could I create semantic cocoons with my old pages?
Yes, of course, but there’s going to be a redesign and an order of your keywords and revisions of your links, your mesh and know which page is talking abou
t what in fact! The easiest way is to create new pages of content, not too big to reinforce your existing main articles and main pages, don’t forget! every semantic cocoon has to revolve around a single main keyword, you have to imagine this as a single mega article that you do on several pages.
Make more money on a website thanks to the semantic cocoon:
How can you boost sales in affiliation or on your online store with a semantic cocoon? The
principle is also simple, you have to create a mini semantic cocoon for each affiliate product, and it’s the same for an E-commerce shop, you’ll only create a blog, based on semantic cocoons, where each cocoon will be built and focused on the usefulness (use) of each type of product you sell and not on the models, so you will choose your keywords on the need that pushed your future customer to type his query on google! and not on the product models you offer on sale, you are not ZALANDO what I think! This method will
greatly increase your affiliate sales, because the structure of the semantic cocoon, will take your reader more and more towards his real need, towards his true search intention at the time he typed his query, because this cocoon will serve as a real sales tunnel because of its nature, it will be built on the request of the Internet user (the buyer persona) and the latter will in fact be offered on your site only what he is really looking for
Example that explains how to set up a semantic cocoon could increase your affiliate sales, Dropshipping and Online Shop ‘Shopify,.. Etc:
Let’s say you’re selling affiliate shoes and you’re going to build your niche site based on semantic coc
oonsDisons you have an online sneaker shop, linked to a blog on which you grafted a powerful semantic cocoon on hiking shoes, and that a surfer is looking to buy a pair of shoes to go hiking. When it types “hikin
g shoes” on google and it will surely land on your site because not only is this keyword your main keyword “from your main page, the one at the top of the cocoon”, but also, all the other pages of other levels of the cocoon silos tree, also handle the majority of other requests for hiking shoes, and this is what strengthened your main page to rank and rank well on the SERP. Quite simply, you
r Main page has ranked well on google because it is supported and supported by all other levels of the cocoon, dealing with long troll keywords and even other purely informative keywords, based on the intent of Searching for your drive, for exampl
e: Shoes ideal for a hike, but by spreading hiking shoes adapted to each environment and not your shoe models according to brands or prices for example:
- In the mountains (then to other pages: rocky mountain, snowy, … etc,your reader wants to start mountaineering!)
- In the forest (then worms: Wet forest, dense forest, tundra, ..)
- At the Sahara (your reader may want to go on holiday in Algeria or Morocco!)
- At the North Pole (your reader is a scientist who will take an ice sample!) … Etc
You could even go further by incorporating Final Pages that give answers to queries or external links to pages that spread to, for example:
- Repair and maintenance of hiking shoes
- Hiker accessories
- Precautions to take when hiking
- How to choose the right links for your hiking shoes
- How do you choose the right size when buying your shoes?
- How to treat foot injuries while hiking
- Best routes for hikers in France… Etc
- Links to Hikers Clubs for example… Etc
By doing so, you have reassured Google, that your reader and future customer, has found really shoe to his foot, because your semantic cocoon is designed to meet the requirements and true search intent of your client, taking him little by little to clarify his real need and finally fill him with a product that really suits him. Your coc
oon, actually plays the role of a salesperson who listens and directs a customer in your store, so that he really finds the product that suits him best.
Increase the number of registrants on your email list with a semantic cocoons site architecture:
As I’ve already pointed out, a semantic cocoon will ensure that your reader will only see on your site pages intimately related to query and its search intentWhi
le, when your reader will find himself navigating a semantic cocoon, designed specifically to answer all the questions your reader asks himself or even the one he only had to ask himself when he discovered them on your site, this will make it easier for him to take action and sign up for your mailing list, because he will find that your site really meets its needs and that your products and services will interest it in the future
Summary before practice:
- A semantic cocoon is a new concept of the architecture of a website based on the reader’s request and especially on his search intention
- A semantic cocoon is not just a method of internal mesh but more than that
- A semantic cocoon is a set of semantic silos with pages that complement and support each other, each other and dealing with the same subject, connected with each other with semantic and intelligent internal links.
- A website could contain several semantic cocoons
- Each semantic cocoon must process a single main keyword
- Semantic cocoons could be a good alternative to Backlinks, because the site will create its juice and authority itself, because the semantic cocoons, will bring this juice back from the final pages to the main page
- A Semantic Cluster, is another way to make Ranker a page, but a little different from the cocoon (the tree is not the same and I would come back in another article)
Your semantic cocoons should let Google’s Learning Machine know that your website:
- Contains answers to a wide range of questions that users will have to ask themselves in your theme
- Provides detailed, accurate and complete and above all up-to-date information on these issues from your target audience.
Let’s now move on to practice, setting up or integrating a semantic cocoon into your website will be done in four steps, to facilitate the understanding and assimilation of the concept of semantic architecture of a website and then do things with the right method
How to set up a semantic cocoon on its site?
Work upstream, before creating a semantic cocoon:
The first requirement for the success of a semantic cocoon is the definition of your target audience, you need to know who your site is for or your products to which your main pages refer! To
be done, the choice of keywords and queries that your pages will deal with will be intimately linked to your personas,
or targeted readersSeee not hesitate to seek to know in detail your readers or future customers, look for this kind of data about your audience target, and if you can’t track them down, try to deduce and understand it for yourself:
- Sex, for which gender is your site addressed, male? To women?
- The age of your readers targets .
- The profession or the professional environment
- estimated income, how much will they be willing to spend on your site?
- The individual character of your personas
- the type of devices they go to on the web
- social level and socio-professional category
- The level of education in general
- Their alleged hobbies
- Their desires (after deduction)
- Their predispositions to spend online and the threshold it will not exceed … Etc
By doing so, you will know the type of people to whom your pages will be written and therefore your semantic cocoon, this first work will help you enormously to choose your keywords, queries and especially the way your future readers think and ask themselves their questions, just to try to answer them.
The methodology and practical steps to make a powerful semantic cocoon:
To know how to create a relevant semantic cocoon, I was able to analyze and understand the concept and the steps to follow, relying on the two SEO specialists, on the one hand, Laurent Bourrelly for the notion of the semantic web and on the other side Olivier Andrieu, for the internal mesh inside th
e semantic silos. I also had to understand the concepts of silo, siloing, siloing SEO, the ,Topic sensitive pageRank, I also had to understand that our sites currently are built based on thematic siloing, ie on what we have to offer and not necessarily focused about what our audience really wants, we don’t let her choose or decide what she wants to read or not in fact! The semantic cocoon actually solves th
is problem. We could proceed in four steps to set up or transplant an effective semantic cocoon on our website:
1- Choose all the keywords for your pages:
Unlike the traditional keyword search method, when setting up a semantic cocoon, the choice of keywords will be based on the search intention of your future readers on a well-defined topic. You’re going to ha
ve to define and anticipate the questions your readers will ask themselves and type in the Google search bar for example and especially predict how they will formulate them, these queries, it’s very very important to understand how you will walk your readers will your target pages, which will be at the top of the cocoon, and that in the end, your products and services, will appear as the best obvious answer to your readers’ questions without them realizing it, which will boost your conversions and your sales for example. So
you go after you have chosen the topic on which you want to create a semantic cocoon, see all the essential queries and questions that your future readers might ask themselves, you can get help by, the proposals of the search bar Google or MOZ bar and especially Answer the public, because it is an excellent tool to detect not only the categories, themes, expressions and sub topics that you will deal with, but especially the intention behind the queries of readers. This central
point will be of particular interest to us when choosing keywords for the target pages that will be at the top of your silos and those of long trolls, always based on the intention of research and not on what you have to propose; and these secondary phrases or keywords will go to the intermediate pages, or mixed pages and leave the most general and common queries for the final pages that will be the last down in your tree and will close your silo Semantic. Look for popular keyword
s of course, but also and especially the keywords of average search volume, these will be used for the Final pages in order to identify all possible search intentions and respond to the maximum number of queries possible regarding the subject that your semantic cocoon deals withYou should theref
ore think differently when choosing your keywords, think about providing the information that your persona buyer or reader is looking for and that will really help him at the place of the divert from his initial search worm what you will find most appropriate for him, which we usually do.
What is the best tool for searching and choosing keywords for a semantic cocoon?
I find that the Answer the Public tool is the tool par excellence for this research, but it is not the only one, Kparser lends itself well to the game too and will help you to have a broader vision, offering you the way to refine your research , and especially categories of keywords and queries appended and related to your main query, and that’s exactly what we need to have all the search intentions related to our main keyword, which will expand our field of prospecting and the web woven through the final pages of your semantic cocoon.
These two tools, will allow us to access very wide and varied keyword categories, and the more you choose and respond to queries related to each secondary keyword category, the more complete your semantic silo and coc
oon will be. By answering in detail has many queries, chosen for example from answer the public, the semantic field of your silos will grow, and Google will automatically trust your main pages because you supported them with pages intermediaries and finals that also deal with ancillary queries and answer questions closely related to the main keyword dealt with in the main page
So, do not choose not only key keywords, secondary and their expressions, but also how the reader asks his questions and that you must provide him as answers to satisfy him and especially how to arrange these answers so they are more accessible and more effective for the latter. After y
ou’ve done your keyword search on the topic you’re going to be dealing with, you’ll rank them by relevance and categories
- Main page: main keyword with high search volume
- Intermediate Pages: Keywords with medium search volumes
- Final Pages: Low-volume keywords or purely informative keywords
Remember that your keywords are integrated and thought out by putting yourself in the shoes of your readers and always asking you this questi
on: What word or expression will my reader choose if he wants to reach such information, service or product, and if he had intending to say that to the place of this ?… and you will thus do the rounds of the whole subject and create a fairly complete se
mantic field. This semantic field will materialize with a Mind Map, or a website map, well organized, with semantic silos, semantic links, … etc that’s what we’re going to see in the next chapter
2-How to think, create and organize the Mind map when creating a semantic cocoon:
After you have found and chosen your keywords based of course on the search intention of the internet user, we can never repeat it enough because it is really the basis for the success of your semantic cocoon; and by cateperizing them by families and categories (each category will go to a specific level of the silo) and according to a logic to what they really serve the needs of the user or the persona buyer if you do in the online sale, so as to attach each A query containing a keyword to a user’s need let’s now move on to creating the Mind map,
What’s a Mind Map?
First of all, you’re going to have to sign up for free on Mindmeister or Coggle, which are two tools that will allow you to create your trees and clear up all your ideas about the position of this or that page in the tree of the semantic cocoon. The
Mind Map is the tree or architecture of your semantic cocoon, it goes from the first page (Target Page) created around the query that contains the main keyword, its search intention more precisely.
This page will refer to intermediate pages, also built around second-order queries, or ancillary categories of long-trail keywords. These intermediate
or mixed pages, as Mr. Bourrelly calls them, will lead through other semantic links to the final pages that contain the last tranche of queries, which will only be intended to inform your readers and attract the maximum number of Internet users and persona type, to gradually route them to the intermediate pages, and then to the main page that will contain your calls to action for example
Image of an architecture of a Semantic Cocoon composed of three 3 silos (the internal links are not represented in the imag
e )What attracts our attention in this reasoning is that the semantic cocoon functions exactly the opposite of the configuration and the architecture of traditional sites that distribute traffic from the main menu to the site pages; while thanks to a well-realized semantic cocoon, its architecture, will steer your reader more and more towards his real need, which will be materialized in the Target page with links to your products and services, which will make it easily convertible. So when
we create the Mind Map , and before creating its pages and setting up our silo and integrating it into our site; we have to make sure that at the head of this silo or the tree, we will have the target page (only one page per silo or cocoon) and at the end of the tree or silo, we will have the final pages and between these levels, we can find several levels of pages intermediate, depending on the volume of queries of your subject or your product.
Image of a silo of two levels of intermediate or mixed pages and their terminal page
As you see in the example of Mind Map, this is in close detail the plane of our semantic cocoon, or each page will deal with a particular subject, which meets an intention this while ensuring that this query will be placed in the appropriate and ideal level in the semantic cocoon or within the silo so that it gives it the most use to the user and thus doing, your site will send a response clear to Google that it is well capable of providing the best possible response to the user
. Once the Mind Map is ready, the content pages for each query are created and are arranged in their location in the tree map, we will move on to the next step which is the assembly of the silos that will constitute the semantic cocoon.
3-How to think and create the silos of a semantic cocoon:
Having reached this stage in the practical implementation of a semantic cocoon, I presume that you have created your pages, which will constitute the silos of the semantic cocoon, these pages are also created around queries containing your keywords and focused on your readers’ search intentions while ensuring the semantic universe of your keywords, and meta words, in order to ensure the proper contextualization of your next and eminent anchors of semantic internal links and finally you would have previously created a Mind Map, which will give each page its place within the silos, thus the se
mantic cocoonIn this stage of the shaping of a semantic cocoon, we will see the layout of your pages in the silos and especially the internal links that will connect these pages between to ensure its power and effecti
veness in the semantic cocoon
sequence. As shown in the diagram above, you will build your silo as follows:
The Target (main) page:
The target page is the page you are looking to position well on Google on a well-defined query and rank the highest in the SERP, so it should be created around your main keyword, there is no harm in aiming for a keyword at high search volume and really competitive in your themeThis target
page is going to be brought to the top level of the silo, it is it that will link the semantic cocoon to the rest of your website, it will receive and make a link to your main menu for example and at the same temp, this target page , is going to be linked with internal links to the intermediate pages (3 in our cocoon example), with links called Mere-Girl, from the top down and also receive Girl-Mere links from the intermediate three pages of the intermediate level your semantic cocoon (red and blue bold arrows on the image)
Intermediate (mixed) pages:
These mixed pages can be spread over several intermediate levels but we have chosen only one level in our example with 3 mixed pagesThe purpose o
these mixed pages, is to press and ensure the juice at the Target page just at the top of the silo, thanks to the links amounts, mother-daughter that connect them to the latter, and this power, these mixed pages will also receive it from possible external links and other mixed pages thanks to the internal links Sister-Sister (transverse) and above all, their semantic juice will reach them from the lower level of the silo which is in our case the Final pages and this thanks to the equal links also Daughter-Mother.
The Final (additional) pages:
These are the pages that will be at the base of the silo, these pages are not necessarily intended to be positioned on search engines, but just to leverage and send juice push the pages of the intermediate levels, which in turn strengthen the page TargetThese pages
are only going to be linked with the middle-level pages just above with Mother-Daughter links and also through the cross-cutting internal links between them, not to mention an external link or two to an authority site of course
4-The creation and location of internal semantic links between pages and level, in a semantic cocoon:
We will see now, where to put the internal links in the pages of a semantic cocoon, so that they play their semantic role well and that they transmit the juice and power optimally within the semantic
cocoonOnonthy this method of placing links inside the pages of a silo tree, will guarantee the rise of semantic sap and power as well as Pagerank thematic towards the target page, which will give it great power and will ensure it an excellent position on search engines, let’s go there
1-The location of internal semantic links in the target page:
In the target page, we’re going to have to insert a mother-daughter link into each paragraph, making sure that this paragraph announces and summarizes the target intermediate page well using a corresponding lexical and semantic fields about the page We wi
ll therefore have a number of top-down links equal to the number of intermediate pages of the second level (intermediate level)
2-The location of semantic internal links in an intermediate (mixed) page:
The first internal link in an intermediate page of a semantic cocoon must be a link going back, Mother Girl to the target page, no other link should be above the latterUn
other parenting link, Mother-daughter, this time but towards a page intermediate lower level or Final as in our example, will be integrated into another paragraph, in the middle of the article
As for the cross-links, Sister-sister, they will be added at the end of the article, as shown in the image above
3-The location of semantic internal links in a final page, within a semantic cocoon:
In the final page of a semantic cocoon, you have to put the mother-daughter link to an intermediate page before even the main title<h1>from this final page (look at the image below)In th
is way, it will ensure the passage of a maximum of juice to the pages of the intermediate level and so on up to the target page And wi
th regard to the internal cross-links, between the final pages , you’re going to put them all the way down your page</h1>
External links in a semantic cocoon (external links inside the Semantic Cocoon):
You’re not going to go unnoticed at google if you put the 100 pages of a semantic cocoon online at once! , that’s why I added this chapter
Desgree this whole chapter, engages only me, and it is a personal reflection that I believe goes against everything that specialists of the semantic web and the semantic cocoon On calls it
Cocon because it is waterproof and that no external link disturbs the architecture of the silos, but I believe and against all, that you can create some links provided you choose them very well and place them in very low places of your pages in order to decrease their Effects of the side of the juice if it goes wrong, you can even put them in Nofollow
These links, in my opinion will be of good help when the subject is large enough and you do not cover it in full yet, and waiting to create your own pages , why not use others’ ones intelligently of course, you have to analyze them before of course in order to judge their compatibility, semantically speakin
g. When you put external links from your pages inside a semantic cocoon, you have to be very careful about target pages, their keywords, lexical fields… EtcThes real
ly need to help and improve semantic sliding, which means that in order to save the thematic page rank of your pages, the pages to which you are going to create external links really need to be a useful and necessary continuity for your reference page, or page to you; Make
external links only if it’s really necessary and you’re sure it’s only going to strengthen your page and your cocoon, read the target page and analyze its lexical field and its semantic universe, if that’s what you’ll have created as content you even, go there so make your external link to it, otherwise, better not to do it and create a new final page yourself on the missing query yourself and integrate it into your semantic cocoon.
Conclusion:
Believe me, the subject of the semantic cocoon is both easy when assimilated, but for the one who has just discovered it, it remains a little
blurryI advise you so if you want to design a good cocoon semantic, effective, powerful and profitable not to forget or skip just one of these steps:
- What product or service do you want to sell or what conversion you are aiming for on your website, what is your initial goal?
- To whom your products are intended, well define your buyers persona (customer files).
- Search for keywords and put the queries together and categorize them into categories, according to the user’s needs and especially their search intention.
- Create a Mind Map and put these queries in their respective levels within the silo tree of your semantic cocoon
- Create your target page, your intermediate and final pages
- Create your semantic silos
- Set up your internal semantic links and in the right place
- Check it out twice
- Your semantic cocoon is finally ready, connect it to your website, by linking it from the home page for example to the target page or without this link if you want (don’t categorize it!) and leave it isolated so that you judge its effectiveness to improve your bottom line
- Return periodically to your semantic cocoon and add pages if necessary to update it, a new model of a product for example!
All I have to do is ask you to share for your friends and wish you good lu
ck, ask me your questions in a comment
Samy
