Fatal Errors to Avoid in SEO Optimization
One of the common errors in SEO optimization, is the over-optimization of its content, this happens when a content creator , puts aside and ignores the user experience in its web site and guides its entire SEO strategy, to adapt its site and its content only to requirements of Google bots and completely forget that their site is primarily to satisfy users, let’s see more ready this problem of over-optimization.
What is the error of SEO over-optimization?
To make things easier, over-optimizing your site is to make the latter, too overloaded with SEO tricks compared to its informational volume and the real added value it contains, from the structural point of view as content, all this in faith that it will thus better meet google’s criteria and requirements, while ignoring the most important relevance criteria that are directly and closely related to the user experience (UX), and the actual quality of the content and its interest in Internautes.
By dint of wanting to optimize your website for the search engines , you would be tempted to put in place different strategies and techniques of optimization, but what the majority of creators of web content do not often pay attention, it’s about over-optimizing their website, which usually results in the loss of relevance to your site in google’s eyes and its downgrading in search results.
If you want to know is what your site is not about optimized, you’re going to have to know how google translates it your SEO factors and check that you haven’t committed any of the SEO errors usually made when optimizing for search engines.
1- The SEO error of jamming in keywords:
Keyword jamming is the most error in optimization for Referencing, this practice consists of overloading its content with keywords, to the point of exceeding the optimal density of these and which is advised by google.
In reality, the density of keywords recommended by SEO experts is between 1% and 2% of the total words that make up your content, which means that a hundred-word article should never contain more than two keywords, and an article of a thousand words that is an average of our time, will end up with 20 keywords built in, which is already way too much.
2-Too explicit and repetitive anchors:
This practice is characterized by the use in all of your articles, the same words and phrases for anchors that point to the same article and this on all articles that contain this link.
So try to enrich your link profile, and vary the anchors even if they point to the same page of your content, using synonyms, variations, other phrases and complete phrases like anchor, for example.
3-The bad use of keywords:
This SEO problem affects a lot of websites, it happens when you click different keywords on different pages at the same time, and when you target a keyword in a page, avoid adding to add other keywords that you have already used and here wheat in other pages even in the long tail.
You must then not commit this fault in SEO optimization, to apply the golden rule of keywords which is a page is equal to a single keyword. If your site is talking about fishing, for example, you should only have one article that talks about sardine fishing, for example.
4-Too many links to the top pages:
It is the fact of putting in each of your pages links that redirect to the home page for example, and by dint of doing this practice, you will give more juice to this page which will lower the relevance of the other pages of your site in the eyes of google.
5- The mistake of putting multiple tags<h1>on the same page (for no reason):</h1>
This SEO error is unforgivable, because the rule for google to understand what a web page is about is that there’s only one tag<h1>what is equivalent to a single title per page, bring out the source code of your pages one by one and make a ctrl-F and type<h1>and if you find more than one title, you absolutely need to review your html code and correct it so that there is only one<h1>per page of content in your site.</h1></h1></h1>
We can very well have two to three <h1> Tags in the same page, and this might not be a problem for Google, according to the statements of Matt Cutts, engineer at Google, provided that each h1 title is justified from the point of view of content; for example, if you have more than one section in your content that are different but intimately complementary</h1>
6- An optimised outgoing links, a serious error in seo optimization:
Google often advises adding outgoing ( external ) links to your content, especially when this will give more relevance to the content, but the SEO error not to commit when you create an outgoing link is to do it to a low authority site , and especially to sites known by google that are part of the sites that do not respect the rules.
My advice is to always try to make outgoing links to sites of great authority, recognized by google and that have great influence and traffic, and to ensure that this link brings a plus to your article and especially to the starting paragraph , the paragraph that contains this link
7-Too busy Footers, bad PRACTICE SEO:
A Footer is the tape that sits at the bottom of your pages, so it ends up on all the pages of your site, and putting too many links in the footer will suck and suck all the juice of your site and leave your pages weak in relevance and authority to google eyes. Your links should be found in the Menu and side bar if necessary but the Footer must remain light.
What you need to do is to limit as much as possible the presence of links in the Footer, two to three links are enough, your terms of sale for example, and replace these links with a button that will bring the reader back to the top of the page without it being updated and fully recharges a second time
To avoid making SEO mistakes and optimizing your pages too much, you need to adopt a clear referencing methodology, and above all always have the SLR to check your pages, YOAST on WordPress and the site ALYSE.net will help you analyze and check your pages to make sure they are optimized and here is a summary of the instructions to follow not to spam in your content: Always write to help and bring a value for your audience (Valuable Content) , taking care of user experience and what will really help your readers, believe me, Google will realize it and this is the real SEO work to which you must attach the most importance.
Put your main keyword in the title and its variants in the subtitles, and just use phrases related to your keyword in the body of the article, without exaggerating of course 2% as keyword density at most. Good Backlinks that really improve your Rank page only come by writing good, complete and shareable content, so stop putting your links everywhere as this could only harm your site.