Blog Posts Optimization

How to optimize SEO a blog post?

Your articles are good, the content is rich and brings value, despite that they fail to generate traffic !!!
In this article, I would tell you why? and especially how to write a very good blog post and this in a short time and without being a pro keyboard; Follow me

item optimized for google
A really profitable blog post is not only written for readers to appreciate, but above all for them to discover it.

For this, it is necessary that search engines (google) find it, analyze it, understand it and finally index it in order to be able to integrate it with search results and finally propose it to readers and bring traffic back to your blog.

The text of an article (written) is the only element that a search engine is interested in; crawlers;  during an ANALYSIs SEO . so, the media integrated in an article are only there to satisfy the user experience (UX), but this does not in any way minimize the importance of the latter especially after the ave of the brain rank , the intelligence artificial google, so you still have to be interested.
On the other hand, inserting a lot of media in a blog post especially at the beginning is strongly discouraged,your image should only be after the main title H1 and introduction.

Here are the main guidelines to follow when writing a blog post:

1-The length of your article:

How long of content for a better ranking on google
WordPress argues that your article should at least contain 300 words, it was true a few years ago, but nowadays, experts all agree on numbers between 1500 and 3500 words, it’s true because it’s going to show google that you master your subject and especially if your content brings value and your article is well written and is likely to repeat to readers’ questions.
Just visit the top-ranked pages in google results and you’ll get an idea on it 

you will notice that all the articles well classified on the SERP are good size (2500 to 5000 words) and above all very well written and this will lead us to the other requirements for your articles in order to optimize them for a good reference on google :

The choice of the article

You should start by choosing a relevant topic based on your niche and the interest it has on you.

optimize your web content through answer the public

the best is to go to answer the public and see what Internet users are looking for on your theme and try to repeat it

Then it is necessary to choose a main keyword on which to position yourself, and then choose secondary keywords and associated phrases.
 These keywords must be popular, i.e. must generate interesting traffic, but also be uncompetitive 
many would advise you to opt for long-distance words but I mostly try to position myself on the main keywords quite to defy the big blogs and learn .
The popularity of keywords is measured by tools such as SEMRush or Google Keyword Planner. or you can just analyze what the big blogs in your niche are doing and analyze it all.

optimize your keywords with google trends

also go to Google trends to see the trend of these keywords; If it’s still topical and try to guess what your readers would need in the days and weeks ahead like this, you’ll be able to position yourself on keywords first and optimize your content the most.

The optimal writing of the article

Once you’ve selected your theme and keywords. Now all that’s left is to write a very good article, competitive and that brings something new to your subject. But not so fast. Before, it makes sense to study what the competition does in order to orient your article and try to do better .

Do a competitive audit by observing the approach that other blogs have that deal with the same topic as you.


You will have an idea of the essentials to address in your article, but also of the ideas to of the questions to which you will be referred to.

You can then start writing by structuring your article. before visiting the article:

Here are some basic rules to help you:

how to properly structure a web article, mark-up of titles
  • Use HTML h1, h2 and h3 tags. The h1 tag is to be used in the title of your article, when h2 and h3 are to be used in subtitles and subtitles.
  • Use bold words to tell Google which keywords are important in your article. This corresponds to the <strong>tag.</strong>
  • Optimize image size and tagging
  • Add incoming and outgoing links which is the internal and external mesh.
  • Be careful not to make “duplicate content” (duplicate content) I mean copy and paste from other articles even yours.

Optimize The look of the article:

Also take care of your article’s preview when it’s indexed and displayed on Google. 

Here’s what a user sees on google:

how to optimize a blog post

Here are the key components of a research overview that you must focus on:


The title, URL and lameta-description: 

These tags are generated automatically when you create your article, but can be manually edited on any platform. To do this, in most cases, we use the WordPress YoastSEO pluggin.
Let’s move on to another very important point for SEO.

2-The mesh of your article:

The internal mesh:

It is the optimization of its article by inserting internal links; that will redirect the reader to another article of your blog, those there require at least 4 to 5 Links per article; and they have to be integrated into your paragraphs and especially in agreement with your subject.

this is where we see the interest in having written several articles that advises you to inquire about the flotation line in a blog post because it is above this floating line that should be the majority of your links ( anchors).

External links:

These are all links that will point to (back links) or from your site, links that if we click on it brings us to your site or get us out of it.

Here you don’t have to rely too much on social networks that will only increase your traffic because there we are talking about links of lower quality and little authority, not or little taken into consideration by google when seEDing.

On the other hand, if your link is present on another site a blog for example (not in the comments), the latter will enter the category of good quality links and this will greatly optimize your Referencing.
This is what guest items are for if you’re a beginner.

You can also refer to directories even if it’s not really profitable.see how to create back-links in a totally easy and free way to make sure you have written a blog post that is flawless and complete and well optimized for bots.

3-integre a map site:

This is the roadmap of your blog or site and this will allow the google engine to index and save your pages and articles faster and easier, you can generate it for free at google. it’s like presenting your site to google.

Quite simply; this map site tells google crawlers all the links they need to follow and don’t follow to save them time and google likes this and will optimize your content.

4-pass your site to the protocol https:

When you create a site or blog, its url is in unsecured HTTP protocol, so google would better appreciate a secure site (HTTPS protocol); what several sites would offer to do for free.
A secure site is better referenced on google.
This partner video is very complementary but does not summarize the article 
let’s see now:

How to optimize its text areas in a blog post:

Let’s take as an example an article that talks about the heating installation.

1-the title:the title tag

The title is very important and you should only make one in your article and your keyword should be inserted preferably at the very beginning of it.once your keyword is placed you will still complete the title so that it is as descriptive as possible. of your subject while resisting very must choose a title to rank well with and encourage the reader to click on it.
This will happen in our example by: “how to install your heating properly to reduce your bill”

Very practical follow-up video on optimizing (SEO) of a blog post 



Know that you can put as many subtitles and secondary titles as you want.a well-optimized subtitle must be categorized HTML which means that before you write your title or subtitle you must specify it before in your bar menu (where there is title, under title,police, fat, inclined,… etc)and in addition it must refer to your keyword and in our case would be for example:
  • Under title 1 errors to avoid when installing heating
  • Secondary title 1: Don’t choose the right brand of heating:…
  • Secondary title 2 do not call on a specialist:.. And then.
  • Under title 2: what you need to respect when installing your heating…
  • Secondary title 1: provide a significant heating budjet:
  • Srcondaire title 2 make several quotes:… Etc
 and so on for the whole article until the conclusion that must also contain your main keyword “heating installation”.
It is important that the total number of your keywords does not exceed 2% of the total words in your article.

For example, use up to 30 keywords, including phrases;  for a 2000-word article.

3-The content of the paragraphs:

Your keyword “heating installation” must be required; if not all your tittre; appear in your first paragraph and preferably at the very beginning, for our example it could give this: “A good installation of your heating will greatly reduce your bill ,… etc.”
You’ll notice here that I haven’t taken the keyword as it is, because you have to make variations of it throughout your article (up to five or six times) minimum if you really want to do a good optimization for your google robots Article; so you increase your chance that a user will use one of your variations when they type their search so land right on your article.

4-the meta description:

This is the description that appears under your title when it appears in search results.

You can use the YOST plugin on wordpress, and is done manually also on other platforms.

do not make it too long, if not it will not appear in full, it must be short and summarize as much as possible your article.
Choose your words carefully, this is the first impression we’ll get of your article and that’s what will make people want to click on your title.
In our example it could give 
“This is how to heat up without blowing up your energy bill, to optimize your heating system.”

5-the Alt tag pictures:

To optimize a good blog post of 2000 words, you should never insert more than four or five media (image, video, graphic,…). Regarding the various SEO tricks, your media must be named (just click on the image to show a property bar).

Preferably write your image name (for example your keyword “installing heating.jpg”) and this in the box “Alt” which means Alternative (The text that will appear if your image does not appear).
Be aware that images are optimized in terms of SEO, search engines index alternative texts of images and this will comfort your réfé a video built into your article would be a good help and can improve your content.


You can see that before you make a reader like your blog post you have to make sure that he finds it and to do so, only optimizing your blog and your article could help with that.

I suggest you apply one technique after another and over time everything will become natural er you will see realize that finally you write for search engines at the same time to the lingtor; and there, you unfed the result of your efforts that will result in a huge and loyal traffic in your blog.
Good luck 

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