how to keep readers on your web site
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How to lower your website's bounce rate:

 

The bounce rate of a page on your site is simply the percentage of readers who viewed that landing page and left right after without switching to other pages and articles so without navigating inside your website.

With the return rate, are they the two main factors that legitimize you at google or not? because they reflect the behavior and opinion that people have on your site and Google takes a lot into account the user experience of your site

Google shows it as a percentage, and the smaller it is; the better.

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How to know your site's bounce rate:

 

To find out, you have to go to Google Analytics, traffic source, source and then all traffic.

There, you will know the according to each source of your traffic; for example, the bounce rate of readers that come to you from google; Facebook; … Etc

This shows you your credibility on its sources and how to improve it if necessary.

And to find out, which pages and articles are driving up or improving your bounce rate; You'll have access to Content site content and finally Destination Pages; you'll find a box at the top where you're going to select (bounce rate), and you'll find out which pages increase your bounce rate and then go and find out why and try to improve them and lower your bounce rate.

How to lower your site's bounce rate:


Generally, the essential cause that increases the percentage of bounce, apart from the bad user experience, due either to irrelevant or poorly formatted content, which means, one does not distinguish a title from a subtitle, or an article too condensed and not airy, and lacks illustrations and bold passages ,…


A bad internal mesh, whose anchors are not selling and do not incite click, or they do not offer links to articles related to the subject of the article, often make your reader leave prematurely which results in a rate bouncing rate too high, you will find more a little downstream …

The factors that determine and influence the rebound rate:


The bounce rate and internal mesh:

You should plan what other content you have in your site, which a user who is going to read your article, might need once the latter has finished reading your article and proposing it in internal links, in bold characters, and a different color.


For example, if your article talks about how to successfully jog; the reader lands on this page, he reads what he wanted to know and there is no other link that could give him more information! then it leaves your site right after the end of your article.

On the other hand; If your reader finds links in your article with enticing anchors that will make them know more about jogging, he will click on it and go see other pages and articles which will lower your bounce rate and improve your referencing on Google.

So you have to make good content and this in the eyes of google of course, and thus hold your reader long enough on his landing page so that he notices the other links to other articles and go see them and thus bring down the bounce rate from your site.

You should also take care of your calls to action (CTA), your (read also) and be creative to get the reader to click on them, for example link anchors that create urgency and rarity (e.g. you absolutely need to see this article on… or To complete your mastery of the subject; you have to see too … Link… You should like this article)

Plugin and extensions:


Unlike Blogger; or do you have to do everything by hand? WordPress offers plugins in theory, which are supposed to lower the bounce rate; we can quote Related post; These plugin, will just automatically offer items that are of the same category or TAG.

You'll also find; Inline related posts; Which will display a rectangle embedded in your article and lead to another article of the same kind and complementary; but personally; I advise you to apply yourself and choose your own links and especially anchors that really encourage readers to click on it and stay longer on your site and have the bounce rate reduced.

The bounce rate and external links:


You must not under any circumstances; make a lot of external links, which would prompt your reader to leave your site faster and discredit you in his eyes since you do not even offer more information on the subject and google is of the same opinion too.

Donation only make external link if it is really necessary and above all they must be towards high quality sites.

Consider optimizing SEO your homepage also by incorporating calls to action; ….etc,because the google algorithm also integrates in its analysis the duration of sessions (the time the reader spends on your site); which shows the interest of the latter which will strengthen your positioning in your niche or domain.

 

The bounce rate and site structure:


To keep the reader on your site longer, you must first choose a template (theme) adapted to see thematic ouy niçhe; don't choose a theme without a portfolio for a blog about travel or photography for example.

Also think about airing your texts and making sure to write good content and link the paragraphs to each other with expressions like (which brings us to …; come and see more…, we'll now see how…, it's also important to …, which forces us to know the following…,etc.


Reduce page loading time:

 
To reduce your site's Bouncing rate, you need to speed it up and minimize the loading time of your pages, this time should never go below 70 on the Google Page Speed test.
 
Be aware that the majority of users will leave your page if it takes more than 3 seconds to recharge, then do the test yourself and take the appropriate measures in case of slow loading of the page.
 
So remember to compress your media files and test with a 3G connection for example, to make sure your Template is fast, Responsive and loads up pretty quickly.

 
Add a video or Podcast to your articles:
 
You may very well hold a user on your articles for longer by including videos or Podcasts, in relation to your article or product if it is a criticism for example.
 
You can very well just read your article and register to create one or the other and make sure that your built-in videos are automatically played.
 


Use a smart pop up that features other titles related to the article:

 
The use of popups is very delicate, so you have to be very careful so that it does not hinder your users, for this, they must be small, that we could close them easily and above all you have to program the when they appear to the reader.
 
For our case, it is better that it appears when your reader will leave your article or after 90% of reading the page ( 90% of the scrole)

To make the stain easier, opt for the EXIT POPUP, which appears when the user closes the page. you can install them easily and for free on the Privy website
 
 



Conclusion:

The bounce rate of your site is like proof and a guarantee of credibility for google; the smaller the better; work your articles and lower it to the maximum if you want to gain credibility at google which will surely comfort your ranking on SERP. and will help reduce your bounce rate and encourage visitors to stay longer on your site.




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